The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	165-192
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	17
Issue number	2
DOIs	https://doi.org/10.1108/JRME-05-2015-0030
Publication status	Published - 19 Oct 2015

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title = "The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs",

author = "Justin Beneke and Mathews and Munthree and Pillay",

year = "2015",

month = oct,

day = "19",

doi = "10.1108/JRME-05-2015-0030",

language = "English",

volume = "17",

pages = "165--192",

journal = "Journal of Research in Marketing and Entrepreneurship",

issn = "1471-5201",

publisher = "Emerald Publishing",

number = "2",

}

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T1 - The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs

AU - Beneke, Justin

AU - Mathews,

AU - Munthree,

AU - Pillay,

PY - 2015/10/19

Y1 - 2015/10/19

U2 - 10.1108/JRME-05-2015-0030

DO - 10.1108/JRME-05-2015-0030

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JO - Journal of Research in Marketing and Entrepreneurship

JF - Journal of Research in Marketing and Entrepreneurship

IS - 2

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