The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	22-35
Journal	Journal of Retailing and Consumer Services
Volume	25
Issue number	4
DOIs	https://doi.org/10.1016/j.jretconser.2015.03.002
Publication status	Published - 7 Apr 2015

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title = "The development of a consumer value proposition of private label brands and the application thereof in a South African retail context",

author = "Justin Beneke and Carter",

year = "2015",

month = apr,

day = "7",

doi = "10.1016/j.jretconser.2015.03.002",

language = "English",

volume = "25",

pages = "22--35",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

number = "4",

}

TY - JOUR

T1 - The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

AU - Beneke, Justin

AU - Carter,

PY - 2015/4/7

Y1 - 2015/4/7

U2 - 10.1016/j.jretconser.2015.03.002

DO - 10.1016/j.jretconser.2015.03.002

M3 - Article

SN - 0969-6989

VL - 25

SP - 22

EP - 35

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

IS - 4

ER -