Social networking the brand - An exploration of the drivers of attitude and brand image in the South African Beer Market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	362-389
Journal	Journal of Food Products Marketing
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/10454446.2013.807402
Publication status	Published - 2014

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@article{835b387b79694d258af60cd20ebddefa,

title = "Social networking the brand - An exploration of the drivers of attitude and brand image in the South African Beer Market",

author = "Justin Beneke and Blampied and Miszczak and Parker",

year = "2014",

doi = "10.1080/10454446.2013.807402",

language = "English",

volume = "20",

pages = "362--389",

journal = "Journal of Food Products Marketing",

issn = "1045-4446",

publisher = "Routledge",

number = "4",

}

TY - JOUR

T1 - Social networking the brand - An exploration of the drivers of attitude and brand image in the South African Beer Market

AU - Beneke, Justin

AU - Blampied,

AU - Miszczak,

AU - Parker,

PY - 2014

Y1 - 2014

U2 - 10.1080/10454446.2013.807402

DO - 10.1080/10454446.2013.807402

M3 - Article

SN - 1045-4446

VL - 20

SP - 362

EP - 389

JO - Journal of Food Products Marketing

JF - Journal of Food Products Marketing

IS - 4

ER -