Propensity to buy private label merchandise: The contributory effects of Store Image, Price, Risk, Quality and Value in the cognitive stream

Justin Beneke; Brito; Garvey

doi:10.1108/IJRDM-09-2013-0175

Propensity to buy private label merchandise: The contributory effects of Store Image, Price, Risk, Quality and Value in the cognitive stream

Justin Beneke
, Brito
, Garvey

Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	43-62
Journal	International Journal of Retail and Distribution Management
Volume	43
Issue number	1
DOIs	https://doi.org/10.1108/IJRDM-09-2013-0175
Publication status	Published - 12 Jan 2015

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10.1108/IJRDM-09-2013-0175

Cite this

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title = "Propensity to buy private label merchandise: The contributory effects of Store Image, Price, Risk, Quality and Value in the cognitive stream",

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