Omission and Commission as Marketplace Trauma

This paper discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. Specific attention is given to identifying the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that raise these events from collective to cultural trauma. Concepts of social structure, collective practices and collective discourse are utilized in exploration of the interconnectivity of marketplace traumas, their actors, victims, and consequences: constrained consumption, damaged marketing systems, and institutional privilege. The same framework is then leveraged in proposing future research and corrective actions.