La marque politique. Le cas de l'évaluation du logo "Les Républicains" par ses militants

Translated title of the contribution: Political Branding: "Les Républicains" log's assessment by its members : a case study.

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Translated title of the contribution	Political Branding: "Les Républicains" log's assessment by its members : a case study.
Original language	French
Article number	262
Pages (from-to)	25-36
Number of pages	11
Journal	Revue Française du Marketing
Volume	262
Issue number	4/4
Publication status	Published - 4 Dec 2017

Cite this

@article{606faaf9cb224a66a02c14507f6fd2b5,

title = "La marque politique. Le cas de l'{\'e}valuation du logo {"}Les R{\'e}publicains{"} par ses militants",

author = "Fr{\'e}d{\'e}ric Dosquet and Hugues Seraphin and Valerie Bonnardel",

year = "2017",

month = dec,

day = "4",

language = "French",

volume = "262",

pages = "25--36",

number = "4/4",

}