Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Hannah Marriott; Michael Williams

doi:10.1007/978-3-319-45234-0_24

Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Hannah Marriott
, Michael Williams

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Paper published in a conference proceedings › peer-review

Abstract

Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers’ mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.

Original language	English
Title of host publication	Social Media
Subtitle of host publication	The Good, the Bad, and the Ugly
ISBN (Electronic)	9783319452340
DOIs	https://doi.org/10.1007/978-3-319-45234-0_24
Publication status	Published - 23 Aug 2016
Event	15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society - Swansea University, Swansea, United Kingdom Duration: 13 Sept 2016 → 15 Sept 2016 https://link.springer.com/book/10.1007/978-3-319-45234-0

Publication series

Name
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society
Abbreviated title	I3E 2016
Country/Territory	United Kingdom
City	Swansea
Period	13/09/16 → 15/09/16
Internet address	https://link.springer.com/book/10.1007/978-3-319-45234-0

Access to Document

10.1007/978-3-319-45234-0_24

Cite this

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title = "Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping",

abstract = "Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers{\textquoteright} mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.",

author = "Hannah Marriott and Michael Williams",

year = "2016",

month = aug,

day = "23",

doi = "10.1007/978-3-319-45234-0\_24",

language = "English",

isbn = "9783319452333",

booktitle = "Social Media",

note = "15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 ; Conference date: 13-09-2016 Through 15-09-2016",

url = "https://link.springer.com/book/10.1007/978-3-319-45234-0",

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AU - Williams, Michael

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N2 - Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers’ mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.

AB - Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers’ mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.

U2 - 10.1007/978-3-319-45234-0_24

DO - 10.1007/978-3-319-45234-0_24

M3 - Paper published in a conference proceedings

SN - 9783319452333

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T2 - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society

Y2 - 13 September 2016 through 15 September 2016

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