Martina Hutton

Research interests

Consumer and Economic Vulnerability

Market In/Equalities

Hunger and Economic Strain

Transformative Consumer Research

Market/Consumption Stress

Supervision of research students

Dr Hutton welcomes enquiries about research supervision; her areas of supervision are: Poverty and Economic Vulnerability, Consumer Vulnerability, Hunger and Economic Stress, Marketplace Exclusion

Dr Martina Hutton is a Senior Lecturer in Marketing at the University of Winchester. She has nineteen years teaching experience in higher education and is a Senior Fellow of the Higher Education Academy.  Prior to academia, she held marketing management positions in the Healthcare, Soft Drinks and Telecommunications industries.  Her research focuses on the application of political economy, egalitarian theory and psychological health constructs and methods to examine the stress effects of economic inequality, deprived consumption and marketplace exclusion. As an experienced qualitative PEFT researcher (Participatory, Emancipatory, Feminist, Transformative), she actively engages with diverse groups of people experiencing economic difficulties and the community stakeholders who represent their interests.  Her research has received funding awards from the Association of Consumer Research, Sheth Foundation, the Academy of Marketing and the Irish Research Council for Humanities and Social Sciences (IRCHSS). Her work appears in the Journal of Business Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Marketing Management, Qualitative Market Research and Consumption, Markets & Culture.

Consumer Behaviour

Consumer Culture Theory

Marketplace Stress and Exclusion

Economic and Consumer Vulnerability

Transformative Consumer Research

Hunger and Economic Strain

Qualitative PEFT Methodologies

Participatory Action Research 

Photovoice

Feminist Epistemology

Funding awards

• 2020/21: The Marketing Trust / Academy of Marketing Impact Funding Award - Radical Community Response - Ability: Learning Partnerships with "Others" (Principal Investigator)
• 2020/21: Association of Consumer Research [TCR Grant - International] - Community Hunger Response-Ability: Learning Partnerships with "Others" (Principal Investigator)
• 2019/20: EPSRC Human Data Interaction - Judgment, Responsibility and Expectations of the Onlife Reality (Co-Investigator)
• 2018/19: Academy of Marketing Research Funding Award - Narratives of Vulnerability: Disrupted Consumption Lives of Ex-Offenders (PI - Principal Investigator)
• 2018/19: Association of Consumer Research/Sheth Foundation - Transformative Consumer Research Funding Award (International) - Narratives of Vulnerability: Disrupted and Unequal Consumption Lives of Ex-Offenders (PI)
• 2017: Association of Consumer Research/Sheth Foundation - Transformative Consumer Research Funding Award (International) - Documenting the Health Effects of Hunger and Economic Strain through Photovoice (PI)
• 2015-16: University Research Fellowship​​ - Overlooked, Vulnerable and Silent: Exploring the Untold Strains of Food Poverty through Photovoice (PI)
• 2008-2010: Irish Research Council for the Humanities and Social Sciences (IRCHSS) - Consuming Stress: Towards a New View of Female Stress and Coping (PI)

Learning and teaching awards

• Senate Award Learning and Teaching 2019 [Individual] 
• Staff-Student Recognition Award 2019 [Enrichment Activity of the Year]

Professional memberships

• Association of Consumer Research
• Transformative Consumer Research (international selection committee for TCR Practitioner Council)
• Academy of Marketing
• Macromarketing Society
• European Academy of Management
• British Academy of Management
• PRME Anti-Poverty Working Group

Editorial roles

• Editorial Board, Journal of Marketing Management
• Editorial Review Board Member, Consumption, Markets & Culture
• Special Issue Editor: Gender and Consumer Well-Being, Journal of Consumer Affairs

Journals

• Hutton, M. and Heath, T. (2020). Researching On the Edge: Emancipatory Praxis for Social Justice, European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJM-02-2019-0150

• Hutton, M. and Lystor, C. (2020). The Listening Guide: Voice-Centred-Relational Analysis of Private Subjectivities, Qualitative Market Research, Vol. ahead-of-print : doi.org/10.1108/QMR-04-2019-0052

• Cantillon, S and Hutton, M. (2020). Exploring Self-sacrifice, Role Captivity and Motherhood [In] Mothering and Welfare: Depriving, Surviving, Thriving. Levasseur, K., Paterson, S and Turnbull, L. (Eds) Canada: Demeter Press, pp.151-166.

• Hutton, M. (2019). The Care-less Marketplace: Exclusion as Affective Inequality, Consumption, Markets & Culture, 22, (5-6) 528-544.

• Bublitz, M.G., Peracchio, L.A. Dadzie, c., Escalas, J., Hansen, J., Hutton, M, et al. (2019).  Food Access for All: Empowering Innovative Local Infrastructure, Journal of Business Research, 100, 354-365.

• Bennett, A, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor (2016). Omission and Commission as Marketplace Trauma, Journal of Public Policy & Marketing, 35(2), 280-291.

• Hutton, M. (2016). Neither Passive nor Powerless: Reframing Economic Vulnerability via Resilient Pathways, Journal of Marketing Management, 32, (3-4), 252-274.

• Hutton, M. (2015). Consuming Stress: Exploring Hidden Dimensions of Consumption-related Strain at the Intersection of Gender and Poverty, Journal of Marketing Management, 31, 1695-1717.

• Hamilton, K., Piacentini, M., Bannister, Hutton, M., et al. (2014), Poverty in Consumer Culture: Towards a Transformative Social Representation, Journal of Marketing Management, 30,1833-1857.

• Blocker, C.P., Ruth, J. A., Sridharan, S., Beckwith, C., Ekici, A., Hutton, M., Rosa, J. A. et al. (2013). Understanding Poverty and Promoting Poverty Alleviation through Transformative Consumer Research, Journal of Business Research. 66 (8), 1195-1202.

• Blocker, C. P., Ruth, J. A., Sridharan, S., Hutton, M., et al. (2011). Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty, Journal of Research for Consumers, 19, 1-9

Book chapters

• Hutton, M. (2018) Neither passive nor powerless: reframing economic vulnerability via resilient pathways, [In] Consumer Vulnerability. Dunnett, S, Hamilton, K., Piacentini, M. (Eds) Oxford: Routledge.

• Hutton, M. (2017). Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty [in] Gendering Theory in Marketing and Consumer Research. Arsel, Z. Eraranta, K., Moisander, J. (Eds) Oxford: Routledge.

Conferences/Invited Presentations

• Hutton, M. (2020) “Engaging communities and practitioners for societal impact”, Keynote Panellist, Academy of Marketing Workshop: Consumer Research with Societal Impact, July 7^th, 2020.

• Hutton, M. (2020) “Ventriloquism, Voice and Activism: Research Stances, Tensions and Possibilities” Academy of Marketing Workshop: New ways of sensing and knowing in interpretive and critical marketing studies: Durham University, March 11^th, 2020.

• Hutton, M. (2019) "Hunger, Food Wellbeing and Innovating for Local Food Access", Winchester Food Partnership Launch, 3rd July, Hattingley Valley, Alresford, UK

• Hutton, M. and Hietanan (2019) “A Rhizomatic Mapping of TCR Spaces and Action Sites” 7^th International Transformative Consumer Research Conference, Florida State University, USA, 19^th – 22^nd May, 2019.

• Hutton, M. (2019) “Narratives of Vulnerability: Disrupted and Unequal Consumption Lives of Ex-offenders” 52^nd Annual Academy of Marketing Conference, July, Regents University, London.

• Parkes, C., Rosenbloom, A, Gudic, M., Hutton, M, Garcia de la Torre, C, and London T (2018) “Impact Action-Oriented Research on Poverty and the Sustainable Development Goals”, European Academy of Management, University of Iceland, Reykavik, 20^th -23^rd June 2018.

• Steinfeld, L. and Hutton, M. (2018), “Mapping Intersectionality: Exploring its Crossroads with Consumer Culture Theory”, International Consumer Culture Theory (CCT) Conference, University of Southern Denmark, Odense, 28^th June – 1^st July 2018.

• Hutton, M. (2018) “Researching at the Edges: Emancipatory Praxis for Societal Impact” 51^st Annual Academy of Marketing Conference, University of Stirling, July 2^nd – 5^th 2018.

• Hutton, M. (2018) “The Care-less Marketplace: Exclusion as Affective Inequality” 43^rd International Macromarketing Conference, Leipzig University, July 9^th–14^th 2018.

• Hutton, M. (2017) ““Exposing the untold strains of hunger, economic vulnerability and health”. 5^th International Transformative Consumer Research Conference, Cornell University, New York, June 18^th – 21^st 2017

• Hutton, M. (2017) (Re)Framing Hunger and Economic Strain: Surfacing Health Realities through the Transformative Lens of Photovoice, Consumer Research with Societal Impact, University of Manchester, 9^th November 2017, TCR UK SIG.

• Hutton, M. (2016) “Counter-hegemony in the marketplace: oppositional ideologies and resistant voices of economically constrained women”, 41^st International Macromarketing Conference, Track: New Consumer Activism(s), Trinity College Dublin, July 13-15^th, 2016.

• Bennett, A, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhjit Roy, Tony Stovall, and Charles Ray Taylor (2016) “Acts of Omission and Commission: Lack of Marketplace Representation”, Marketing and Public Policy Conference,California Polytechnic State University, U.S., June 23-25, 2016

• Hutton, M. (2014) “Consuming Stress: Exploring the Intersection of Female Poverty and Consumption-related Strain” 12^th ACR Gender, Marketing and Consumer Behaviour Conference, Aalto University Business School, Helsinki, June 2014.

• Hutton, M. (2010), “A New Perspective on the Gender Analysis of Coping with Consumption Inequality” Sibeal: New Voices and Directions in Gender Research, University College Galway, May 2010.

• Hutton, M. (2009) “Consumption as a Source of Conflict: Low-income Women and Ways of Coping”, Association of Consumer Research (ACR) CCT Doctoral Symposium, Bilkent University, Ankara, Turkey, June 2009.

• Hutton, M. (2008) “The Role of Participatory Action Research in Understanding Low-income Women”,Egalitarian Worldwide Initiative, (EU Marie Curie Transfer of Knowledge Symposium), UCD College of Human Sciences, April 2008.

• International Conference Chairing:

• Track Leader - A Rhizomatic Mapping of TCR Spaces and Action Sites, 7^th Transformative Consumer Research Conference, Florida State University, May 19^th – 22^nd 2019.

• Co-Chair - Building Connections: Conversing Feminist Theory and Consumer Culture Theory (CCT) Special Session International Consumer Culture Theory (CCT) Conference, University of Southern Denmark, Odense, 28^th June – 1^st July 2018.

• Co-Chair – Market In/Equalities: Forms and Practices Track - 43^rd Macromarketing Conference, Leipzig University, July 9^th–14^th 2018.

• Roundtable Co-Chair – Social Justice Research, 43^rd Macromarketing Conference, Leipzig University, July 9^th–14^th 2018.

• Chair - Gender and Austerity Track at the 12^th ACR Gender, Marketing and Consumer Behaviour Conference, Aalto University Business School, Helsinki, June 2014

• Invited Conferences:

• 7^th A Rhizomatic Mapping of TCR Spaces and Action Sites” 7^th International Transformative Consumer Research Conference, Florida State University, USA, 19^th – 22^nd May, 2019.

• 6^th Transformative Consumer Research Conference, Ending Hunger: Empowering Innovative Local Solutions, Cornell University, June 2017.

• 5^th Transformative Consumer Research Conference, Crimes of Commission & Omission, Villanova University, Philadelphia, May 2015.

• 4^th Transformative Consumer Research Conference, Poverty & Vulnerability, SKEMA Business School, University of Lille, May 2013.

• 3^rd Transformative Consumer Research Conference, Poverty & Subsistence, Baylor University, June 2011.